Monday, 27 September 2010

The brief

A promotion package for the release of an album, to include a music promo video, together with two of the following three options

- A website homepage for the band

- A cover for its release as part of a digipak (CD/DVD package)

- A magazine advertisement for the digipak (CD/DVD package)

The exam board require you to create your own "identity" for your artist or performer.

You can use the title of the track but you must produce a new original branding for the artist or band. This must be constructed to reflect the genre and appeal of the performer.

Therefore for example if your song is by Beyonce then you can't use the name Beyonce or images of her on your DVD/CD covers or any of your production pieces. You can still use the name of the track.

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