poster

This is Gwen Stefani's album advertisement. The first thing I noticed about this advertisement was the main image of Gwen in an oil like painting way spread out over a chair holding a crown and jeweled stick which only members of royally are seen to have. The over all effect of this image has a connotation that Gwen could see herself as the 'Queen of pop'. The font is also done in a very arty classical Royal font which matches the main image, the colour of the font is also gold which is a royal colour, the image also has red in it which again is another royal colour. The background colour for the advertisement is a very pale pink which shows up the font of the text very well. The basic forms and conventions which I can see on this album advertisement are a main image, the name of the artist, date of release, information on what is included in album and also a website linking to information on the artist Gwen Stefani. The main purpose of album advertisement is to promote and sell the album, I feel that this advertisement will have been successful in this way as it is making out the Gwen is pop royalty and is seen as in important person due to the 'oil painting' effect she has gone for on her main image.

Poster analysis

This album release is for Greendays 'American idiot album'. This advertisment features the same image which is on the American idiot albun which is clearly making a link between both products resulting it been a recognisable product to the audience. The colour sceme for this advertisement features black white and red. I think the red looks really effective against the darkness of black and looks like its connoting something dangerous and exciting. The bands name is featured in the upper left hand corner in an uppercase large font, instantally making it stand out to the audience. Underneath the bands name their is the album title, this is in the same font as the band name but however in lower case form, a smaller font and in red instead of white. The main image is an animation of a hand with a heartogram inside of it, I think looks really effective and offers a different and unique aproach to the album advertisement and follows the gnere of the band Greenday which is punk rock. In the bottom left hand corner there is also a small image of the label in which the band is signed to. Overall the poster ususes very simplistic ideas that together work really well in promoting and selling their album.

Poster analysis

This is an album advertisement for the album 'The best of the Vines' The background used in this is an off coloured cream colour which I think is a really good contrast with the animated images of vines which appear to be wrapped around the bands name and at the bottom of the advertisement. I also like the use of the colour green within this poster as it looks really unusual and natural which may be linking to the independent genre. The advertisement follows basic conventions by having the band name and the album title however this avertisement also offers extra information for example what kind of tracks are included within the album. There is a use of different fonts on the advertisement which I feel gives it a unique look and again will realte back to the independent genre and obvioulsy the animation of the vines links back to the name of the band which is indeed 'The Vines.'

Codes and Conventions of Digipacks

When designing and producing a digipack it's important to look into existing products to see exactly what it is I should be includeing within my digipack product. Looking at some digipacks I have found the main conventions that are seen in nearly every digipack, these are;

• Images- There are a variety of images used on digipacks, usually the artist/band will have a main image of themselves on the front cover of the digipack or images that they feel relate to their type of music, album name etc.
• Bands/artists name- The bands/artists name is always shown somewhere on the album cover this is so people know whos album they are buying and also promoting the band/artist.
• Bands/artist information, this is usually in the form of a booklet at the front of the the digipack the booklet usually contains song lyrics, images, messages, merchandise and tour information.

Digipack Template

This is the template that I will use when creating my digipack. This digipack has 6 pannels which includes the front and back covers, two spines, the left inside cover and two sides for the two disks which will also need to be produced along with the design for the DVD and CD.

Kayne west album cover- Love Lockdown

This album cover is from RnB singer Kayne west. The first thing I noticed about this album cover is how different it is from many other album covers, the successful artist does not use an attractive image of himself to promote his album and make people buy it but however uses album art work.

The background colour of the album is grey which is a neutral colour which gives a rather cool, retro look about the album which I think Kayne west considers himself to be like, therefore his is reflecting his personality and musical taste within his album cover. The image inside the background shows a wide shot of what looks like dried up paint in the shape of a heart. Looking at this image it is easy to tell that this is not graphic art but in fact photography. The heart photography really stands out agaisnt the grey background and almost creates a 3D effect, I think this album cover will be hard for the audience to find meaning with however I do feel it will make the audience stop where they are and notice it and want to know more what it is about and therefore to do this they would need to listen to the music. The image also shows a dwindeling heart which also links to the title of the album which is 'Love Lockdown'

The font on this album cover is very simple at the top it has the artist's name 'Kayne west' In upper case letters with his surename in bold, this clearly indicates who the artist is and whos album you are actually buying and also shows the impotance of that particular artist. At the bottom of the cover is the name of the album which is 'Love Lockdown' the font again is pretty simple yet is all in uppercase letters and all bold and also in white which makes it clear, readable and eyecatching to the audience.

Rhianna album cover- Loud

This album cover is for Rhianna's new album 'Loud'
This album cover shows an extreme close up of the artist Rhianna herself, this is an extremely good idea for this album cover as Rhianna is an extremely attractive RnB singer, therefore by putting herself on front of the album people will automatically recognise the artist and want to buy her album. People who have not heard of Rhianna will also most probably want to buy the album as she is very attractive therefore people will aspire to be like her or even just to look at her. The RnB genre almost always has attractive people within the videos so therefore she is kind of using the attractiveness of herself to sell her album.

The Mise on scene used in this album cover is rather simple yet very effective. Rhianna is not dressed up or showing any of her body however instead she has used the use of make up to create a dramatic yet naturally attractive look. Rhianna's hair and lips are bright red which immediately attracts the audiences attention, the colour red represents things such as danger, passion, love, anger and also has a sexy feel and look about it. These things can also be linked to the RnB genre as many RnB starts like to consider themself living an extravagnt yet dangerous lifestyle where they portray they don't fear anything, many RnB videos also like to show emotions therrfore the red could be showing things as passion and love, one convention of the RnB genre is also showing attractive 'sexy' people therfore the use of red lipstick on Rhianna shows this. It also looks very energetic which could be showing rhianna's music. The way Rhianna also has plump lips, long eyelashes and curly hair also shows her feminaty, however the bearing of her teeth and the slight bit off tatto we can see on her kneck also shows off her edgy side. We can also see that Rhianna is wearing earings which look a lot like diamonds, this could be showing her weath and also jewlary is another convention of the RnB genre.

The only piece of writing that can be seen on this album cover is the title of the album. The title is in a white basic font all in upper case, although the title 'Loud' can be clearly seen it seems like the photograph of Rhianna certainly takes the attention away from the albums name. The font is in white which I think goes extremly well with the red and gives the ablum a kind of cool sophisticated look. One thing I like about this album cover is that it is very simple yet very effective and appealing, I also like the fact how not too much is going on the album cover is simple and too the point showing the artist and also aspects of her music and personality therefore I can see this as been very attractive and appealing to the audience.

Digipack Analyasis T pain- Three rings

This album cover is of the RnB genre as T-pain is an established RnB artist. the first thing I noticed on this album cover was that the actually artist is not presented on the album cover within the form of an actual photograph but however in graphic art from. The colour scheme used on this album cover is pale yellows, and greens which I do not think really catches the audiences eyes however in the background they are bright red and dark greens which stand out against the black grpahic image of T-pain. The colours used are quite royal colours which could be used to show the convention of the expensive lifestyle the RnB genre useually promotes. The album cover is useing a circus theme, we can tell this because within the black graphic image there are also images such as elephants, tigers, cannnons and, accrobatics. On this CD cover the use of font style I think has been done very well, the artist's name is 'T-Pain' is done in a font that again fits to the circus theme, the font is bold and easy to read and also looks as though the artist himself is trying to present himself and his album to the audience.

In the graphic art image of T-pain he is dressed up as a ringmaster again linking to the circus theme, the ringmaster is useually seen as a powerfull male and is in charge of the circus, this could be used as a connotation , as usually RnB males consider themselves to be powerfull males who are seen to be 'bad' and incharge therefore this graphic image could be showing this. On the grpahic image of T-pain he also wears sunglasses which again is a makor RnB fashion statment.

I think the audience would take notice of this album cover as the striped design in two different shades of yellow attract the eye and also give it a look off looking 3D.

The album cover also has a differnt look to many album covers out there and also RnB is also about the different singers getting their different RnB music styles out there. I also like the way it has been presented like a cirucs and kind of looks like the artist himself his presenting his album 'thr33 ringz' to the audience as they purchase the album.

Filming photos

Up to now I have filmed the pre party scenes and the going away scenes; above are some images I have taken from when I was shooting these could be used for parts of my digipack.