Textual analysis- Taio cruize- Break your heart

Genre and Language
The genre of “Break Your Heart,” by the artist Taio Cruz is Hip Hop/R&B, and the music video is very stereotypical of that genre in terms of the choice of imagery. To begin with, the mise en scene is of Taio Cruz being portrayed in an expensive sports car with an extremely pretty girl, in the location of somewhere hot. Already, an expensive sports car is very obvious convention of an R&B video as it shows the expensive lifestyle and also allows a male audience who may watch this video to idolize Taio Cruz and the expensive life style he leads and the success he has with attracting good looking girls. The close up shot of Taio Cruz placing sunglasses on his eyes symbolize that he is wealthy, which alongside the panning mid shot of his expensive sports car allow the audience to gain full view of his lifestyle. The female performer in this music video is conveyed as typical women who are seen many times in R&B music videos. For example, the panning long shot which keeps altering so the women is shown in full view to the audience, allows the audience to that she is only wearing a bikini top and tiny shorts; showing a sex symbol which will instantly attract a male fans of around the aged 14-18. Looking at what Taio cruz is wearing he simply has a black tight fitted shirt on with a leather jacket over it, the leather jacket kind of gives of a 'bad boy image' which relates to the song about how he only really goes out to break girls hearts. During the video we also whitness a location shot of lots of attractive people on a yatch which aslo shows the RNB genre again as it's showing the expensive lifestyle they like to live and luxary indulgances such as champagne, also the yacht has the word 'Rockstar' printed on the front of it in gold, this is because most rnb stars like to think they live the life of a rockstar and also the colour gold is assoistaed with the rnb genre due to the expensive price tag on gold and also lots of rnb stars accocitate with gold jewlary.

Narrative
The narrative structure for this music video i would say is a performance clip this is because Taio cruize mimes the lyrics to his songs whilst acting out the story, the performance also has a dance performance in it to. The basic plot of the narrative shows how rnb star Taio cruze see's himself as a heartbreaker. The establishing shot shows a point of veiw shot of taoi cruize and himself sat inside an expensive car having a convosation we get to whitness the end of the convosation which is him saying 'I'm only going to break your heart' with the attrcative looking girl replying 'wanna bet' which shows that she's a stronger women whos not going to put up with his antics and maybe just playing him at his own game. We then see a paning shot of Taio cruize and the girl walking note however Taio cruize is in front of the girl which shows his cool lack of interest image, the fact they are not walking next to each other also shows how they are not a couple however we see that the girl lags a bit behind shows how she's not desperate to be with him. There are plenty of other elements which show how they are both trying to make each other jealous, like almost in a game to see who will cave in to one another at the end. Shot reverse shot is used quit a lot to get the narrative accross an example of this is when we see taio cruize sat with plnety attractive women, flirting with them and going into kiss them we then get too see the reaction to the girl who instead of been jealous just finds it funny and does her best to tempt him and make him jealous this also happens a lot when the women is dancing with different males. The lyrics also portray a lot of the narrative and pretty much say it as it is for example the lyrics 'now listen to me baby, before I love and leave you" basically just says I am only really interested in you for sex so don't get upset when I don't want to be emotionally involved with you, however instead of the women getting all upset and bothered they just seem to go ahead with what ever and get across the narrative of a fun care free life where things like that just don't bother them, therefore this kind of goes against the stereotypical women who would normally get upset at the thought of the man she likes just using her and flaunting other attractive women in front of her.

Audience
The target audience for this music video is obviously people who enjoy the RnB music genre. I would say this music video is more aimed towards the male population this is because their are a lot of attractive women in the video which will obviously make them want to stop and take notice, however will probbly make girls feel envious of them. We also see a lot of girl on girl action for example we see girls dancing quite seductively together and also leaning into kiss which is extremly more of a male fanatasy then it is a girls, also males like the idea of 'the chase' more then girls do, also most men like the idea of been a heartbreaker so will most probally see taio cruize as an icon. I wouldnt give this video a pacific age as the video shows an expensive lifestyle that looks very fun and enjoyable therfore i think whoever watches it would to be able to fantasies themself as living that lifestyle. Although the video does have many sexual preferences and innuendo's i wouldn't say it is not suitable for younger RnB fans as none off it is offending to the audience, just general flirting dancing and kissing which would not be to exploit for younger viewers.

Representation
When first watching this music video the first thing that I think is been represented is the glamours lifestyle, the fact we see a sleek glamorous car placed in an even more glamours hot country which looks a lot like LA or somewhere due to all the palm trees, blue sea, bright sun, items such as speedboats, champagne, designer sunglasses also represent a wealthy glamorous lifestyle which could also lead to the character Taio Cruize been able to go around getting any women he wants. Obviously in the music video Taio cruize is also getting represented in many different ways because this video at the end of the day is to promote him and his music, therefore we see lots of close up of the mans face and also lots of long shots so we can see what he looks like, this helps the audience form an opinion on the artist as a whole is like and more for the female generation to see of they find the artist attract of or not as physical attraction is normally the way RnB stars get the female audience interested especially when been male stars. However the main representation in this music video i would say is the social class which i either middle to upper class this is as to afford some of the items that are presented in this music video you would have to be in a pretty high paying job, the fact that they are also abroad partying it up till the early hours also suggests that some may not even need to work as a living which for many people is a regular fantasy therefore it attracts the audience to watch it as they want to live a life exactly like that.