Wednesday, 6 October 2010

The use of key concepts

When analysising differnt music videos there are many things i have to think about and consider, therefore using the key concepts (Genre, Narrative, Representation, Audience, Media language) will help me step by step get the true representaion and meaning of the video in depth, doing this will also help me when creating my final product that i have to create from the brief that i have chosen.

The things I need to think about when analysing music vidos and creating my final products are;

Media Language abnd forms
what are the denotative and connotative levels of meaning?
What is the significance of the the text's connotations?
What are the non-verbal structures of meaning in the text (e.g gesture, facial expression, positional communiations, clothing, props)
What is the significance of mise-en-scene/sets/settings?
What are the dominent images and iconography?

Representation
Who is been represented?
How are they been represented?
Is the representation fair?





Audiences
Who are the target audience?
What assumptions about the audience's charactristics are implicit within the text?
What are the possible audience reasdings of the video.

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